Audience Creation 101 | StayDirect

Autoplay
Autocomplete

Previous Lesson Complete and Continue

StayDirect

Why You Need Direct Bookings for Your Short-Term Rental

The Power of Direct Bookings (2:33)

The Foundations

Facebook Business Page Setup Guide
Build Your Website
Checklist to Move Forward

Audience Creation

Types of Traffic
Audience Creation 101
Lookalike Audiences
Lookalike Audience with Customer Value

Getting The Components of Your First Ad Ready

Understanding Your Value Proposition
Using ChatGPT to build your first ad
Picking Your Ad Creative

Creating Your First Ad

First Ad creation!
How to Know If You Have a WINNING Ad
Making Changes to your Picture or Ad Copy
Campaign 101 - How to Duplicate Ads
Some of my WINNING Ads

Retargeting - The KEY to Bookings

The science behind the short-term rental sales funnel
Types of Retargeting Audiences
Create your Retargeting Post
Posting your Retargeting Ad(s)
Daily Checklist for Ad Success
Ad Hygiene - How to make knowing what works or doesn't easier

Advanced Setup

Pixel Creation & Setup
How to setup your automation with Mailchimp
Connecting Your Website Domain to Your Email Automation (Wix to Mailchimp)
Email/SMS Marketing Flow - What to send & how often
Meta Business Suite
Using Facebook Events for Re-targeting

Teach online with

Audience Creation 101

Lesson content locked

If you're already enrolled, you'll need to login.

Enroll in Course to Unlock